Blazer Tag had premium food and a menu that made it look like a list. Two days after we filmed, the food was on screen. They now sell twice as many of the item we put there.
Blazer Tag had invested in its food. The kitchen was doing premium items and a new line of Cryo cocktails, and none of that was reaching the guest standing at the counter.
The problem was the menu itself. In the owner's words:
“Our food menu was an eyesore. It was like a long list of food items which wasn't very appealing to our guests.”
A text list asks a hungry guest to imagine the food. Most of them won't. They will default to whatever they ordered last time, or to whatever is cheapest, and the premium items the kitchen is proudest of quietly go unsold.
This did not need a commercial. Nobody was going to watch an advert for a menu board they were already standing in front of.
It needed the food to look like the food. Shot properly, lit properly, and placed on the screens the guest is already looking at while deciding.
The venue already had the attention. It was spending it on a text list.
Filmed on a Tuesday. Content in hand within 48 hours, without the session feeling rushed — the client's note was that we “took time getting the right shot” and paid attention to “finding the right angle with lighting.”
The item they chose to feature was the cheeseburger combo, already their number one seller. Putting a real image of it on the board doubled how many they sell.
Worth being precise about what that figure is and isn't: it is twice as many of that one highlighted item, reported by the owner. It is not a claim about the venue's overall revenue, and we won't dress it up as one.
A long text list of menu items on screen. Guests defaulting to the familiar or the cheapest.
The actual food on the actual screens — and double the sales on the item they chose to feature.
The secondary result was operational. The board reads faster, which the team noticed immediately: it “made our tv menu look more professional and easier for our guest.”
“Eric took what we imagined and made it real — fast, sharp, and exactly what we needed.”
— Joe Michael Ramirez, GM / Owner, Blazer TagAny business with a screen, a counter, or a menu is already holding a customer's attention at the exact moment they decide. Restaurants, bars, gyms, clinics, service counters, showrooms — most spend that moment on text.
The cheapest marketing win available is usually not reaching new people. It is converting the ones already standing in front of you, on the thing they are already looking at.
If there is a moment where your customer is already paying attention and you are spending it on a text list, that is worth 15 minutes. Free Vision Call, no pitch.
Book a Vision Call — free, 15 min