The Best Types of Videos for Service-Based Businesses

Not sure what type of video your business needs? Here are 4 powerful formats to consider:

• Founder/Bio Videos — Show people who they’re doing business with. Trust starts here.

• Client Testimonials — Nothing sells like satisfied clients speaking from the heart.

• Explainer/Process Videos — Break down your service so people understand it instantly.

• Social Shorts — Quick, attention-grabbing visuals for Instagram, LinkedIn, and beyond.

Each one plays a role in building connection and converting attention into trust.

Want help deciding which video would work best for your brand? Reach out here and I’ll send you a free concept idea.